Author name: Kateryna Braitenko
Why is Vitamin A so important? Vitamin A belongs to the group of fat-soluble vitamins and participates in many biochemical processes, without which the body cannot function properly. Supports normal vision and dark adaptation.The active form of vitamin A — retinal — is a key component of the visual pigment rhodopsin found in the retina. […]
We live in a time when our eyes work more than ever. Working on computers, smartphones, tablets, artificial lighting — all of this puts a strain on vision. Dry eye syndrome, fatigue, decreased image contrast — these are typical complaints of modern people. One natural way to support eye health is through phytonutrients — plant […]
Sleep is the foundation of our health. However, in the modern world, its quality often suffers due to excessive gadget use before bedtime. The blue light from smartphones and laptops disrupts melatonin secretion, while constant notifications and the habit of scrolling before sleep create chronic overload of the nervous system. Consequences include difficulty falling asleep, […]
With the arrival of cold weather, the body experiences increased stress: less sunlight, dietary changes, stress, and seasonal viruses. This is exactly the time when it is especially important to get the necessary nutrients from food and, if needed, from supplements. In our selection — 6 essential elements to support immunity, energy, and well-being in […]
Hyaluronic acid (HA) is known as one of the main ingredients in cosmetics for skin hydration. However, in recent years it has been actively studied as a nutraceutical that can affect the condition of skin, joints, and even mucous membranes when taken orally. At the Vitafoods Europe 2025 exhibition, new forms of hyaluronic acid for […]
Autumn is the time when our immune system especially needs support. Returning to work and school, less sunlight, and temperature fluctuations — all of these increase the risk of colds and reduce the body’s natural resistance. Among the nutrients most often recommended by doctors in autumn are vitamin D, zinc, and probiotics. Their synergy creates […]
The modern pace of life and constant stress pose new challenges to the immune system. The search for natural and safe ways to support immunity has led to growing interest in beta-glucans — natural polysaccharides found in mushrooms, oats, barley, and yeast. At the Vitafoods Europe 2025 exhibition, beta-glucans were one of the key topics: […]
Almost every second person has pressed the “snooze” button on the alarm clock. It seems like a harmless habit that allows you to gain a few extra minutes of rest. However, scientific data shows that delaying getting up can negatively affect the brain, hormones, and even body weight. In this article, we will explore why […]
New Era of Microbiome Solutions Probiotics and prebiotics have already become familiar to consumers. But in 2025, the focus is shifting to postbiotics — ready-made bioactive compounds formed through microbial fermentation. At Vitafoods Europe 2025, postbiotics were one of the most discussed topics. Manufacturers presented products with short-chain fatty acids (SCFA), fermented peptides, and bacterial […]
September and the Focus Challenge Returning after summer always means a change in pace: new projects at work, children’s learning processes, intensive meetings, and deadlines. It’s no surprise that in September, nutraceuticals that help focus, reduce fatigue, and increase productivity are most in demand. At Vitafoods Europe 2025, one of the key trends was products […]
The world of nutraceuticals is changing rapidly. Just ten years ago, consumers associated dietary supplements mostly with “pills,” but today convenience, taste, and user experience are increasingly coming to the forefront. At the international exhibition Vitafoods Europe 2025, dozens of new delivery systems were presented: from chewable gummies and soft chews to sustained-release capsules and […]
Introduction: Why It’s Important to Support Immunity in Autumn Early autumn is a period when the body transitions from the summer to the colder season. Less sunlight, more time spent indoors, and the season of colds and viruses. During this time, the immune system works under increased stress, especially in children, students, and individuals with […]
