Author name: Kateryna Braitenko
Why Electrolytes Have Become a Trend Hydration is key to focus, endurance, and healthy metabolism. While electrolyte drinks were previously associated only with sports, at Vitafoods Europe 2025 it was clear that the audience is expanding: electrolyte products are now positioned for both office workers and school-age children. Which Minerals Are Included in Electrolyte Complexes? […]
New Era of Microbiome Solutions Probiotics and prebiotics have already become familiar to consumers. But in 2025, the focus is shifting to postbiotics — ready-made bioactive compounds formed through microbial fermentation. At Vitafoods Europe 2025, postbiotics were one of the most discussed topics. Manufacturers presented products with short-chain fatty acids (SCFA), fermented peptides, and bacterial […]
September and the Focus Challenge Returning after summer always means a change in pace: new projects at work, children’s learning processes, intensive meetings, and deadlines. It’s no surprise that in September, nutraceuticals that help focus, reduce fatigue, and increase productivity are most in demand. At Vitafoods Europe 2025, one of the key trends was products […]
The world of nutraceuticals is changing rapidly. Just ten years ago, consumers associated dietary supplements mostly with “pills,” but today convenience, taste, and user experience are increasingly coming to the forefront. At the international exhibition Vitafoods Europe 2025, dozens of new delivery systems were presented: from chewable gummies and soft chews to sustained-release capsules and […]
Introduction: Why It’s Important to Support Immunity in Autumn Early autumn is a period when the body transitions from the summer to the colder season. Less sunlight, more time spent indoors, and the season of colds and viruses. During this time, the immune system works under increased stress, especially in children, students, and individuals with […]
Why magnesium is essential right now Magnesium is one of the key minerals for nervous system health and energy metabolism. Its deficiency affects mood, sleep, stress resistance, and even cardiovascular health. August is the time when we return to our work or study routine after the summer holidays. This means changes to schedules, increased workloads, […]
August is the last month of summer, but at the same time, it is no less powerful a period of rejuvenation than January. Right now, our bodies are intuitively preparing for the challenges of fall: less sunlight, returning to work, school, and routine. This is the perfect time to update your eating habits, sleep patterns, […]
What supplements are really necessary for schoolchildren and how to choose them safely. Why nutraceuticals have become relevant on the eve of school Each new school year is stressful for both children and parents. Schoolchildren’s bodies adapt to a new schedule, increased intellectual load, limited physical activity, and often less than ideal nutrition. All of […]
Introduction: when a cycle is not just about menstruation Polycystic ovary syndrome (PCOS) is one of the most common endocrine disorders in women of reproductive age. It can manifest as acne, menstrual irregularities, excessive hair growth (hirsutism), weight problems and infertility. Modern nutraceuticals are increasingly focusing on the role of inositol as one of the […]
Why does the immune system need help? The immune system is a complex network of cells and molecules tasked with protecting the body from viruses, bacteria and other external threats. But stress, age, chronic illness, sleep and nutrient deficiencies weaken immune defenses. Therefore, key nutrients such as vitamin C and zinc become essential in supporting […]
In 2025, chronic stress has become the norm rather than the exception. War, economic instability, and information overload all deplete the nervous system, cause sleep disorders, aggravate skin diseases, and accelerate aging. This is why consumers, and with them medical professionals, are increasingly interested in anti-stress formulas – nutraceuticals that support adaptation, sleep, mood and […]
After the age of 40, a new stage begins in a woman’s body – perimenopause and menopause, which are accompanied by hormonal changes, changes in appearance, mood, sleep and metabolism. For decades, hormone replacement therapy (HRT) has been the main approach to alleviating the symptoms of this period. However, there is a growing demand for […]