Sunlight may protect children and young people from multiple sclerosis
New research suggests sun exposure may protect children and young people from multiple sclerosis.
Author name: Ольга ОНИСЬКО
Biotechnology company GreenLight has entered into an agreement with Samsung Biologics to produce a vaccine against Covid-19
Samsung will use GreenLight’s manufacturing process to produce vaccines.
Marketing by pull-push strategy
Bright and aggressive Push marketing, also often called direct or outbound marketing, is more sales-oriented. You tell people exactly what to buy and where to buy it by providing information about products, services, and your pharmacy. In other words, you “push” your message to your audience. With push marketing, you tell the customer what you […]
How to overcome employee slowness?
Temporary difficulties? Wait it out! The easiest way to get rid of a slow employee is to fire him or her. However, given the shortage of qualified pharmacists and pharmacists, not every pharmacy manager will dare to take such a drastic step. If the desire to retain the employee still prevails over the irritation caused […]
Men and women develop hypertension differently and require different medications
First-choice drugs for women and men Despite the same system of blood pressure control, its regulation of blood pressure in men and women is somewhat different: In women, a key factor in the development of hypertension is aldosterone, a hormone that causes our kidneys to retain more sodium and therefore more fluid, leading to higher […]
Composition of nasopharyngeal microbiota associated with severity of coronavirus symptoms – new study
Nasopharyngeal microbiota contains biomarkers for predicting Covid-19 severity and opens opportunities for developing new treatment strategies.
Fight conflict by starting with the cause
An “unfortunate” example At the initiative of the new employee, who was actively supported by her superiors, the pharmacy took up a new line of business. However, the climate in the team deteriorated sharply. The young girl was practically prevented from working and almost declared a “boycott”. The reason for this conflict is the imposition […]
Big Pharma posts double-digit sales growth
For the second quarter of 2021, more than half of Big Pharma companies reported revenue growth of more than 15% compared to the same quarter in 2020. The companies that recorded the sharpest revenue growth were those that developed COVID-19 drugs. In fact, all six firms that surpassed the 20% sales growth mark achieved this […]
How to sell expensive goods?
Obviously, it is more profitable to sell expensive goods than cheap ones, but many pharmacies avoid increasing their share in the assortment.
Pharmacy gamification: increasing sales while playing
More and more research confirms that employee engagement is one of the main secrets to the success of any company. But according to statistics, only a third of them really care about their work, the rest treat it as a duty. They come, “serve” the allotted time, performing the allotted minimum of duties, and rush home. As soon as such people receive a better offer, they immediately quit. And this does not mean that they are bad employees, they just do not see interest in their work.
WHO introduces new system for naming SARS-CoV-2 variants
The WHO has long urged the media not to use “geographical names” for its variants. However, their scientific classification is too complex and causes confusion.
Pharmacy integration and its limitations
We continue to publish extracts from the report on the activities of community pharmacies in the WHO European Region, which touch on the most important aspects of their work.