In 2024, Ukraine’s pharmaceutical market experienced intense medical promotion activity, crucial for informing healthcare professionals about new medical products and advancements.
Which pharmaceutical companies were the most active?
Key Strategies Driving Medical Promotion Success in Ukraine
Medical promotion involves various strategies aimed at educating and informing healthcare providers about new and existing medical products.
The primary methods include:
- Face-to-Face Engagement: The Power of Medical Representative Visits: Direct, face-to-face interactions where representatives provide detailed information about medical products to doctors.
- Digital Outreach: Targeted Communication in the Modern Era: Utilization of phone calls, emails, text messaging, and other direct communication methods to maintain ongoing engagement.
- Knowledge Sharing: The Impact of Conferences and Seminars: Hosting and participating in medical conferences that feature multiple speakers and provide platforms for knowledge exchange.
- Print Presence: Leveraging Specialized Medical Publications: Publishing articles and advertisements in medical journals to reach a broader audience of healthcare professionals. Note that Mister Blister is the leading journal for retail pharmacists.
2024 Rankings: Ukraine’s Leading Companies in Medical Promotion
Based on recent data from the first half of 2024, the following companies have demonstrated significant activity across the various promotional channels:
All Types of Promotion and Medical Representative Visits
| No. | All Types of Promotion | Medical Representative Visits |
|---|---|---|
| 1 | Teva | Delta Medical |
| 2 | Delta Medical | Acino |
| 3 | Acino | Teva |
| 4 | Berlin-Chemie | Berlin-Chemie |
| 5 | Farmak | Kusum Pharm |
| 6 | Yuria-Pharm | Farmak |
| 7 | Pro-pharma | Darnitsa |
| 8 | Darnitsa | Kyiv Vitamin Factory |
| 9 | Kusum Pharm | Servier |
| 10 | Kyiv Vitamin Factory | KRKA |
Targeted Communication and Conferences/Seminars
| No. | Targeted Communication | Conferences/Seminars |
|---|---|---|
| 1 | Teva | Acino |
| 2 | Yuria-Pharm | Yuria-Pharm |
| 3 | Delta Medical | Bionorica |
| 4 | Darnitsa | Berlin-Chemie |
| 5 | Acino | Abbott |
| 6 | Farmlyga | Pro-pharma |
| 7 | Mikrophim | AstraZeneca |
| 8 | Farmak | Farmak |
| 9 | Organos Life Sciences | Teva |
| 10 | Recordati Group | Delta Medical |
Advertising in Specialized Press
| No. | Advertising in Specialized Press |
|---|---|
| 1 | Berlin-Chemie |
| 2 | Teva |
| 3 | Acino |
| 4 | Servier |
| 5 | Delta Medical |
| 6 | Farmak |
| 7 | Pro-pharma |
| 8 | Sanofi |
| 9 | Kyiv Vitamin Factory |
| 10 | Bionorica |
Spotlight on Delta Medical: Leading the Way in Medical Promotion
Delta Medical, headquartered in Zurich, Switzerland, has established itself as a prominent pharmaceutical services company operating across Eastern Europe, the Caucasus, and Central Asia since 1999.
Serving 13 countries, including Ukraine, Kazakhstan, Uzbekistan, and Belarus, Delta Medical combines international expertise with local market insights to deliver comprehensive pharmaceutical solutions.
Quality Assurance: Delta Medical’s Commitment to International Standards
Delta Medical’s dedication to quality is evident through its ISO 13485 and ISO 22000 certifications, alongside SwissMedic pharmaceutical licensing.
These certifications ensure that Delta Medical adheres to stringent international standards, providing reliable and safe pharmaceutical services across its operational regions.
Comprehensive Services: From Market Entry to Distribution
As members of the Swiss Biotech Organization and Swiss Medical Technology Association, Delta Medical specializes in:
- Market Entry: Facilitating the introduction of new pharmaceutical products into the Ukrainian market. Arranging inclusion in guidelines and reimbursement listings.
- Regulatory Affairs: Along with its multinational partners, Delta Medical manages regulatory procedures to ensure compliance and smooth product approvals.
- Distribution: Direct distribution to over 12,000 pharmacies and 450 hospitals in Ukraine.
Specialized Focus: Addressing Niche Medical Markets
Delta Medical’s expertise spans critical areas such as oncology, nephrology, and rare diseases, with a particular focus on orphan drugs and biosimilars.
This specialization allows Delta Medical to address niche markets and provide tailored solutions that meet the specific needs of healthcare providers and patients alike.
Delta Medical’s Winning Promotional Strategies
Delta Medical’s high ranking in medical promotion is a result of its effective and varied strategies:
- Personal Touch: Medical Representative Visits: Delta Medical excels in personalized interactions, ensuring that doctors receive detailed and relevant information about their medical products.
- Digital Communication: The company leverages advanced communication tools, including emails and text messaging, to maintain continuous and meaningful engagement with healthcare professionals. Weekly newsletters bring timely medical information to doctors.
- Knowledge Exchange: Delta Medical actively hosts and participates in medical events, fostering knowledge exchange and showcasing their innovations. Delta Medical is well known for having innovative displays at conferences.
- Strategic Advertising in Medical Journals: By publishing insightful articles and advertisements in leading medical journals, Delta Medical effectively reaches a broader audience of healthcare providers.
Position in the Market
Securing the second position in the rankings, Delta Medical demonstrates a strong commitment to medical promotion in Ukraine. Their dedicated efforts have made them a significant player in the market, closely following industry leaders like Teva.
By combining comprehensive service offerings with effective promotional strategies, Delta Medical not only enhances its market presence but also contributes to the overall improvement of healthcare outcomes in Ukraine.
Delta Medical remains dedicated to expanding its footprint and refining its promotional strategies to better serve healthcare professionals and patients alike.
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