Pharmaceutical marketing plays a critical role in the advancement of medicines by keeping medical professionals and patients informed about new therapies. Our site offers articles on key marketing strategies in the pharma industry, including digital marketing, customer relations and brand management.
Explore how pharma companies are adapting to changes in the regulatory environment and consumer trends to effectively engage with the market. Learn about challenges such as the need for transparency and ethics in drug advertising. Gain insights into innovative approaches being taken to improve patient engagement and optimize patient outcomes.
Even the best attempts to calm an angry customer don’t always work. In such cases, it’s best to suggest that they speak to the pharmacy manager. Often, it’s quite simple to escalate the issue to higher management to satisfy the individual.
Step-by-step instructions for working with dissatisfied pharmacy customers Read More »
Working as a manager of a pharmacy or pharmacy chain is extremely difficult and stressful, and one of its most important resources is time. Indeed, every day you have to personally solve many problems or delegate authority. This can be a difficult decision, because in the end it is the manager who is responsible for everything that happens in the pharmacy
How to manage your time while running a pharmacy? Read More »
Many of the practices and values common in retail are not appropriate for pharmacy workers.
How to sell medicine ethically Read More »
Obviously, it is more profitable to sell expensive goods than cheap ones, but many pharmacies avoid increasing their share in the assortment.
How to sell expensive goods? Read More »
More and more research confirms that employee engagement is one of the main secrets to the success of any company. But according to statistics, only a third of them really care about their work, the rest treat it as a duty. They come, “serve” the allotted time, performing the allotted minimum of duties, and rush home. As soon as such people receive a better offer, they immediately quit. And this does not mean that they are bad employees, they just do not see interest in their work.
Pharmacy gamification: increasing sales while playing Read More »
We continue to publish extracts from the report on the activities of community pharmacies in the WHO European Region, which touch on the most important aspects of their work.
Who owns the pharmacy? Read More »
A successful drug name can bring huge profits to the company that produces it, but an unsuccessful one can cause confusion, financial losses and even lawsuits.
A good brand is not afraid of examination or why bite a tadpole Read More »
