Pharmaceutical Marketing

Pharmaceutical marketing plays a critical role in the advancement of medicines by keeping medical professionals and patients informed about new therapies. Our site offers articles on key marketing strategies in the pharma industry, including digital marketing, customer relations and brand management.

Explore how pharma companies are adapting to changes in the regulatory environment and consumer trends to effectively engage with the market. Learn about challenges such as the need for transparency and ethics in drug advertising. Gain insights into innovative approaches being taken to improve patient engagement and optimize patient outcomes.

Kazakh youtuber sitting desk

New Influencer Marketing Rules in Kazakhstan

News, Pharmaceutical Business, Pharmacy Management / / / , , ,

The government of Kazakhstan has introduced new regulations requiring bloggers and influencers to clearly label sponsored content on social platforms. These rules, which take effect 2 March 2024, aim to bring more transparency to the country’s online advertising industry. For pharmaceutical companies marketing medicines in Kazakhstan, understanding the key aspects of these blogger guidelines will […]

New Influencer Marketing Rules in Kazakhstan Read More »

Pharmacy Russia modern

Expanding Pharmacy Chains Consolidate Russian Market

Pharmaceutical Business, Pharmacy Management, Pharmacy Practice / / / , , ,

Over the past few years, Russia has seen immense growth in its pharmacy industry led by the expansion of large pharmacy chains. As of 2023, there are over 77,000 pharmacies across Russia, up 4.6% from 2022. Pharmacy chains now account for 91.7% of total pharmacy revenue in the country. Russian Pharmacy Chains Consolidating Market Through

Expanding Pharmacy Chains Consolidate Russian Market Read More »

Acino Spins Off Embattled Russian Division into New Company Alcea

Medicine, Pharmaceutical Business / / / , , ,

As war rages in Ukraine and tensions between Russia and the West escalate, Swiss pharmaceutical giant Acino International has made the strategic decision to spin-off its Russian division Acino Rus into a separate independent entity called Alcea. Acino had expanded in Russia since 2015, achieving double-digit growth in recent years largely driven by sales of

Acino Spins Off Embattled Russian Division into New Company Alcea Read More »

How’s your carbon footprint? Patients in the US and Europe want to know about it and are willing to choose medicines that are environmentally friendly to produce

News, Pharmaceutical Business / / / , ,

Data from a study conducted in the US and Europe showed that drug consumers are more than interested in large pharmaceutical companies disclosing information about the carbon footprint of the drugs they produce

How’s your carbon footprint? Patients in the US and Europe want to know about it and are willing to choose medicines that are environmentally friendly to produce Read More »

The Agency for the Development of the Pharmaceutical Industry of Uzbekistan, together with USAID, is implementing a project to diversify the Asian pharmaceutical supply chain

Pharmaceutical Business / / / , , , ,

The DAPSC will be implemented with technical assistance from the USAID Program for the Advancement of Quality Medicines Plus (PQM+).

The Agency for the Development of the Pharmaceutical Industry of Uzbekistan, together with USAID, is implementing a project to diversify the Asian pharmaceutical supply chain Read More »

Scroll to Top